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Web Design 2 - Project - Creative Brief

Pujangga Homestay Web Site Redesign

Creative Brief <25-9-2008> <1.0>

 

Current Web site address:

www.pujangga-homestay.com

 

Project Summary:

Pujangga Homestay is a low cost hostel in the city center of Kuala Lumpur, Malaysia. Pujangga Homestay provides a high standard of hospitality and cleanliness at an affordable price. To attract more customers from the global market, Pujangga Homestay is seeking a redefined online presence and identity. Firstly, the project scope is to recreate the existing web site which is outdated and not attractive enough, so that it will standardize and comparable with competitors’ web sites, more user friendly and last, easy to update. Long term, the Pujangga Homestay site will be a good tool for customers to get more updated information and to communicate with them.

 

Unique Selling Point:

1.   Low budget Malaysian home style hostel

2.   Malaysia local culture surrounding

 

Client’s Website Analysis:

Negative points:

The existing web site is using cool color mood, grey color as background, blue color title and black color text. It gives the users a dirty and upset feeling. This creates a big contrast with the hostel’s building design. Pujangga homestay has an old Malaysia building external design, using soft yellow and brown as the main paint, multiple colors for interior design that create a warm and colorful feel. The layout of the web site is not consistent and the footer’s position is not fixed. The text of the navigation is too big and the font is not suitable. Front page is unnecessary. It just show a picture of KLCC and the hostel‘s address.

The size of the pictures that use in the web site is not consistent and the quality is pretty bad.

There are some unnecessary images in the site. 

No hierarchy for the layout, everything just compress in a page.

Positive point:

The site is trying to give much information about the area around the hostel to the customer. Besides that, there is also a simple tour guide that contains information about Malaysia and the places that are interesting in Kuala Lumpur.

There is a map that shows the hostel’s location and the nearby area. Under the location and map page, there is some information about the ways to Pujangga Homestay by taking public transport. These are very useful information for customers that not familiar with Kuala Lumpur. 

Web site objective:

The objective is to let users know that Pujangga Homestay is an affordable, friendly and comfortable hostel.

Target Audience:

Pujangga Homestay’s first target audience is people who want a low budget place to stay, for examples, backpackers. These people want to cut down the cost for accommodation, so that they can save money to spend on others purpose such as shopping, try local food etc. Second target audience is young adults that want to experience the local surrounding when stay at a hostel instead of expensive, comfortable hotels.

Perception/Tone/Guidelines:

1.     Warm color mood.

2.     Simple.

3.     Youth feeling, with some local style comic as decoration.

4.     Information should have a fresh and conversational tone

5.     Easy to navigate and find information

 

 

Competitors Analysis

1.   Anjung KL Guesthouse

-      Few different language version

-      A lot of information

-      Lack of layout hierarchy

-      Color too strong

2.   D’ Oriental Inn

-      Nice flash header

-      One page website

-      Layout quite ok

-      Title can be more interesting

3.   Green Hut Lodge

-      Too colorful, too bright

-      News flash is unnecessary, a bit annoying

-      Put too much information in same page

4.   Hotel China Town Inn

-      Lack of layout hierarchy

-      Consistent content structure

-      There is guest book, gallery and useful link

-      More expensive than Pujangga Homestay

5.   Pondok Lodge

-      Too many text

-      Title not clear, font not suitable

-      Consistent structure

-      Tell a friend and MY state

6.   Red Palm

-      Lack of layout hierarchy

-      Too many text on header

-      Quite cute logo

-      Clear description

-      Guest book, reviews, gallery and services phone number.

-      Soft color mood

7.   Serai Inn

-      Repeated navigation

-      Distorted photo

-      Lack of hierarchy

-      Color a bit strong, not comfortable

-      Text blend into background

8.   The Haven Guesthouse

-      Personally like this site and hostel

-      Nice photo

-      Color mood ok, harmony

-      Clear description

-      Multi level menu / structure

9.   Trekker Lodge

-      Lack of hierarchy

-      Too colorful(text)

-      Consistent structure

-      Cute flash header

-      Nice background

-      This hostel is cheaper than Pujangga Homestay, they got few promotion packages

-      Guest book and gallery

10.  Westover Lodge

-      Lack of photo

-      Nice color

-      Different color = different page

-      No map

-      Lack of facilities